Marketing agency ยท Our own company

We rebuilt our own company first. $7,500+ a month, gone.

Black Atlas is built by the team behind Like Media, a marketing agency with more than ten years in small business sales and marketing. Before we sold custom software to anyone, we replaced our own software stack with it.

Software cut
$7,500+/mo

Subscriptions we no longer pay, every month.

Every year
$90,000+

Money that stays in the business instead of going to vendors.

Tools replaced
8+

From client management to cold email to time tracking.

Before

An agency stack that kept growing.

Like most agencies, we added a tool every time we needed a new capability. Each one made sense on its own. Together they added up to a five-figure annual bill and a dozen logins.

A subscription for everything

Client management, email marketing, cold outreach, SEO, AI content, time tracking and team training each had their own vendor and their own bill.

Per-seat pricing punished growth

Every new team member added seats across several tools at once, so growing the team grew the software bill with it.

Data split across tools

Client information, campaign results and team hours lived in separate systems, so answering a simple question meant checking several of them.

Built for everyone, not for us

We paid for hundreds of features we never used and still worked around the ones we needed.

What we built

Our own platform, built the way we work.

  • Client management. One home for every client, project and request, replacing the platform we used to manage them.
  • Email and outreach. Email marketing and cold outreach run from our own infrastructure instead of separate per-seat tools.
  • SEO and content. SEO and content workflows built into the platform rather than spread across specialist subscriptions.
  • Team operations. Time tracking, team coordination and training in the same system as the client work.
  • A client request portal. Clients submit edit requests in one place, and the team picks them up without email back-and-forth.
Replaced

Vendasta, Brevo, Instantly, Alli AI, SEO.ai, Circuit for Teams, Clockify, Coassemble and more.

Why it matters

It is the same process and the same team you get. We ran it on our own business, with our own money, before offering it to anyone else.

The outcome

$90,000+ a year back, and a system that changes whenever the business does.

Before and after

A stack of subscriptions versus a system we own.

Before8+ SaaS subscriptionsAfterBuilt by Black Atlas
Monthly software cost$7,500+ in subscriptionsHosting and maintenance only
LoginsOne per tool, per personOne
Adding a team memberNew seats across several toolsNo change to the bill
New featuresWait for each vendor's roadmapWe build what we need

Figures are Like Media's own subscription costs before and after the switch.

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